Seamless Online to Offline Experience

This award is designed to reward brands who effectively, creatively and seamlessly integrate their store into the digital world (and vice versa). Successful brands will be able to demonstrate consumer and staff interest, as well as show the positive impact their efforts have had, in-store and online.

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Louis Pollard
Best Use of In-store Tech

Technology has become a huge part of the retail industry, from online shopping to graphic displays, consumers have come to expect technology to be involved while they shop. The Best Use of In-store Technology Awards praises those who are transforming tomorrow’s shopping experience to include spectacular tech visuals — whether that’s AR, VR, AI or any other form of interesting technology.

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Louis Pollard
Best Shopping Destination

Retail experiences are multi-faceted. It's not just about price or position; it's about helping to create an emotional reaction that inspires visitors to become customers. With this award we really want to reward the councils, BIDs, shopping centres and high streets that put time and energy into creating an excellent shopping experience for their customers.

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Louis Pollard
Most Innovative Retail Concept

The consumer mindset is one that can get bored pretty easily, so brands and businesses need to innovate constantly. So, when something fresh and different hits the High Street, it’s hard not to get excited. This Award goes to the brave pioneers who have been pushing the boundaries of bricks and mortar retails with their ideas and actions.

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Louis Pollard
The Outstanding Contribution to Retail Award

High Street retail is a team sport. But every store out there has someone who goes the extra mile. Someone who's always enthusiastic. Someone who'd do anything to make a customer's day. For these people, we've created The Outstanding Contribution to Retail Award. After all, there's no better way to say thank you than by offering them the recognition they deserve.

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Louis Pollard
Customer Service Award

Every store is built on how good their customer service is — from the greeting, to product knowledge and purchase, consumers want to be looked after. We want to celebrate the staff and shops that go the extra mile to treat their customers to the best shopping experience possible with in their store.

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Louis Pollard
Best Chain Window Display

The Best Chain Window Display Award celebrates the creativity and unity that can only exist when a brand exists in multiple locations. We're looking for Window Displays that are compelling, innovative and expressive, and will take particular shine to efforts that consistently showcase your brand's personality as the seasons change.

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Louis Pollard
Best Independent Window Display

The Best Independent Window Display Award celebrates the unique form of originality and individuality that comes with being an independent or boutique brand. Being an independent business means creating a striking first impression which make people stop, engage and then enter the store.

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Louis Pollard